I’m thrilled to bring you my very first guest post on this site, written by my very, very clever friend Robert Arjet. When he hinted at this take on a Super Bowl commercial on social media, I invited him to write the post below!

By Robert Arjet
I’m a big fan of the Super Bowl commercials. That means that every year, after the game, I get involved in discussions about the best and the worst and (sadly) the most offensive. This year I was participating in a Facebook comment thread about the pointing out the gender issues of Audi’s Superbowl ad, and someone else said one of the things that just gets right under my skin during conversations like this. They said: “You’re thinking about it waaaay too much.”